Cookies and Tracking Technologies
Technologies such as cookies or similar technologies are used by Lutheran World Relief and our partners (e.g. analytics and advertising partners), affiliates, or analytics or service providers (e.g. advertising, analytics, and monitoring partners). These technologies are essentially small data files placed on your computer, tablet, mobile phone or other device (collectively “devices”) and are used in analyzing trends, administering the Site, tracking users’ movements around the Site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies on an individual as well as aggregated basis.
We use cookies for authentication and tracking. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our Site, but your ability to use some features or areas of our Site may be limited.
We also utilize pixel tags/web beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on the Site that collects information about users’ engagement on that web page. The use of a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement.
For aggregate analytics, we may also use Google Analytics and Google Analytics Demographics, Quantcast Analytics, and Google Interest Reporting to collect information regarding visitor behavior and visitor demographics on some of our Services, and to develop website content. This analytics data is not tied to any Personal Information. For more information about Google Analytics, please visit https://www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and Processing of data generated by your use of the Services by going to https://tools.google.com/dlpage/gaoptout. For more information about Quantcast Analytics please visit https://www.quantcast.com/privacy. You can opt out of Quantcast’s collection and Processing of data generated by your use of the Services by going to https://www.quantcast.com/opt-out/.
Our uses of cookies and tracking technologies fall into the following general categories:
- Operationally Necessary. We may use cookies, web beacons, or other similar technologies that are necessary to the operation of our Site. This includes technologies that allow you access to our Site; that are required to identify irregular Site behavior, prevent fraudulent activity and improve security; or that allow you to make use of our functions such as checkout, search, or similar functions;
- Performance Related. We may use cookies, web beacons, or other similar technologies to assess the performance of this Site, including as part of our analytic practices to help us understand how our visitors use the Site, determine whether you have viewed an event or interacted with a feature, or to improve our Site content, applications, Services, or tools;
- Functionality Related. We may use cookies, web beacons, or other similar technologies that allow us to offer you enhanced functionality when accessing or using our Site. This may include identifying you when you sign into our Site or keeping track of your specified preferences, likes, or past events viewed so that we may present you with events targeted toward your specific interests or otherwise enhance the presentation of content on our Site;
- Advertising or Targeting Related. We may use first-party or Third-Party cookies and web beacons to deliver content, including ads relevant to your interests, on our Site or on Third-Party sites. This includes using technologies to understand the usefulness to you of the advertisements and content that has been delivered to you, such as whether you have clicked on an advertisement.